Privacy & cookies
Updated 25 October 2026
Information you provide
We use vehicle details, photos and contact information to publish and manage adverts and process offers, swaps and trader applications. Public advert details are visible to visitors. Keep your private advert-management links secure. Basic browsing and scrap estimates do not require an account or email.
Advertising measurement
Dealership pages and enquiries
Approved dealers choose the business name, location, contact details, logo, description and hours to publish. Private application evidence is not included on public pages. Vehicle enquiries are associated with the advert and shared with its seller; buyer email addresses and messages are not public. We store an anonymous visitor hash to limit abuse and prevent duplicate enquiries. Enquiry email notifications use the buyer's email as the reply-to address. New car adverts generate an owner notification containing public vehicle details, not private management links.
Google Ads receives device/browser information, advertising identifiers, page activity and a unique listing reference to measure advertising and optimise ads for successfully saved car listings. Optional advertising cookies are used only with your permission where required. No customer matching or remarketing is enabled.
The recipient is Google (Google Ads). When advertising is permitted, page visits are measured, including moving between pages without reloading; page addresses exclude query strings and fragments. A conversion is reported only after a car advert successfully saves, using its unique listing ID to prevent duplicate counting. Google can use this for advertising measurement and ad optimisation. Ordinary page visits and failed submissions do not count as listing conversions. No monetary value, email addresses, phone numbers or private management links are sent as conversion parameters. Remarketing and customer matching are not enabled.
In the UK, EEA, Switzerland and unresolved locations, the Google tag stays blocked until you accept advertising. Elsewhere it may load without a banner, unless you refuse or your browser signals an opt-out. Google Consent Mode starts with denied consent. Rejecting advertising does not affect selling or browsing.
Your choice and withdrawal
Your browser stores an anonymous choice reference, region, timestamps and a history of acceptance or refusal linked to notice 2026-10-23-v2. Each saved-car conversion retains the advertising choice and region at that time in this browser. Blocked conversions are never replayed after acceptance. Earlier acceptance is retained when you withdraw. Settings apply to this browser and other open tabs; clearing browser storage removes the local record. Google may use advertising cookies and identifiers when permitted. We also use browser storage for saved vehicles and private advert management.
Open Cookie settings to accept or reject advertising at any time. Opening settings does not change your current choice. Withdrawal stops future advertising measurement; it cannot undo information already sent.
Contact
For privacy questions or requests concerning information you provided, contact info@motortradeuk.com.